Green Nudges in Agriculture & Forestry Conference 2025

On May 21, 2025, the first Green Nudges in Agriculture and Forestry Conference took place in the European Economic and Social Committee (EESC) Building in Brussels. The conference gathered 64 people from a range of different backgrounds. This included academics, policymakers, advisors, and agricultural and forestry researchers. Over the course of the day, the conference set out to achieve the following objectives:

  • Defining Green Nudges: Establishing a clear, powerful framework for action.
  • Showcasing Green Nudges in Action: Inspiring real-world examples driving sustainability.
  •  Launching ForestAgriGreenNudge & Prudent projects: Introducing groundbreaking initiatives for change.
  • Targeting Forestry & Agriculture: Tackling sector-specific challenges with tailored solutions.
  • Driving CAP27 Objectives: Demonstrating Green Nudges as a catalyst for sustainable policy.
  • Empowering Collaboration: Building a dynamic network of AKIS actors for lasting impact.

 

The full recording of the day can be found on our ForestAgriGreenNudge YouTube channel, and speaker biographies can be found at the bottom of the document.

Key Messages from the Conference

  • A green nudge is: “An intervention in farmers’ and/ or foresters’ decision-making “choice architecture” (framing of a problem, information available, presentation, etc.) which favours in a systematic and predictable way the adoption of sustainable practices, without modifying the economic incentives, nor reducing the decision-makers choice set, thus preserving their freedom of choice.”
    •  Nudges are becoming more accepted by the policymaking community. They were said to be cheap, easy to implement, and socially attractive.
  • There are different types of nudges that can be identified in projects across Europe.
  • These nudges can be used as an alternative to existing policy instruments of taxation and regulation but can also be complimentary to policy initiatives.
  • Any action that is taken on Green Nudges will need to ensure a level of buy-in and engagement from all stakeholders, particularly farmers and advisors.

Introduction to the day

The conference was opened by Nikos [ow1] [GN2] Georgantzis (Burgundy School of Business) who welcomed the delegates and set out the programme for the day. Nikos’ welcome was followed by an introduction by Peter Schmidt (President of the Agriculture, Rural Development and the Environment (NAT) Section, EESC). Peter told the conference of the history of the EESC and its powerful purpose in allowing for research and cooperation across all parts of society. This society brought together a united front of employers, trade unions, and civil society organisations. That research capacity has allowed the EESC to be part of the strategy for environmental sustainability. It was said that this conference would prove to be a useful starting point for debate and that it is important that all people can be brought on the journey for change. Peter ended his talk by saying that nudges are necessary today for the role of agri-environmental systems, food systems and environmental sustainability. 

If nudges are necessary for environmental sustainability, it was Thierry Labaert (EESC Rapporteur on applying nudge thinking to EU Policies) who would set out green nudges and their role in green deal objectives. Nudge thinking, it was explained, was first brought to the European Union 10 years ago. This was an acknowledgement that the traditional taxation and regulatory methods to change behaviour were no longer the best course of action, nor were they politically easy to do. This was coupled with the fact that environmental policies were traditionally based on providing information to change behaviour. However, there were risks that there can be gaps between intended behaviour change, and the reality of that change; awareness does not guarantee change. These potential problems have provided space for nudges. Nudges were said to be cheap, easy to implement, and socially attractive. There is also data on their use in agricultural and forestry contexts. Thierry said that this will be key within parts of the Green New Deal. If the new deal needs to foster behaviour change, then nudges can support the information provided. Nudges will allow for the information provided to remain the same but will enable the context by which information is shared to change. This will support future behaviour change in the process.

Picture 1: Attendees watching the conference

Policy Workshop 1

Throughout the day, the project team from Prudent carried out an evidence-based policy exchange with the conference. This was led by Anastasia Kannavou (Agricultural & Environmental Policy, Green & Digital, Greece) and Simone Cerroni (University of Trento). The policy exchange was part of the series of workshops that Prudent will be carrying out across the lifetime of their project. The work will focus on providing evidence-based policy advice and raising awareness, transferring knowledge, building competence, and disseminating results. The first policy workshop was conducted during the conference and took place across three sessions. The structure of the sessions allowed for different focuses with each one. The three focuses were i. an experimental session, ii. an informative session, and iii. a learning session.

The first session was the experiment session. This involved a comparison of expert views from the conference’s delegates, compared to farmers’ views; with the farmers and foresters having previously completed the survey. The survey was a best-worst scaling survey that focused on the acceptability and efficacy of green nudges. Each participant was randomly allocated a list of nudges, and they had to mark which was the most acceptable/ highest efficacy and which was the least. This was repeated across multiple pages, with new nudges needing to be judged along the same criteria. Acceptability was explained as nudges which people would not be against. Efficacy was explained as the perceived effectiveness of nudges. [ow3] The results of the survey were seeking to uncover the middle ground between acceptability and efficacy, alongside identifying if experts understood farmer perspectives.

Picture 2: A slide from the 1st Prudent workshop, showing definitions for experts to evaluate nudges

Green Nudges in Action

After hearing about what nudges are and having the chance to answer the survey, the conference had a chance to hear examples of how nudges have previously been used. The panel of speakers were invited to share their work and then there was a chance for questions. The speakers were Gregory Valatin (Forestry Economics Research Unit), Emilio Gil (Polytechnic University of Catalonia), Simone Cerroni (University of Trento), and Sophie Thoyer (INRAE). The panel questions were moderated by Alun Jones (CIHEAM Zaragoza).

The first speaker was Gregory Valatin. He spoke on the potential for policy nudges in forestry in the UK. It has been recognised that nudges could be used to support the UK in its aim of increasing UK forestry cover from 13% to 17%. Using potential nudges, Gregory was able to show the conference how nudges can help overcome a range of existing barriers and serve policy goals.

Picture 3: A presentation slide from Forest research UK's research on nudges. They provided examples of nudges using the EAST acronym (Easy, Attractive, Social, and Timely).

Emilio Gil spoke next on the Renovate project (renovateproject.eu). There is currently a gap between technology and the use of technology. Renovate aimed to support that. Through the use of gamification and simulations, it has sought to educate farmers on reducing pesticide use. This was said to be especially important for supporting the next generation of farmers.

The third speaker, Simone Cerroni, presented the findings from the farmers and foresters’ perspectives on the acceptable and perceived efficacy of certain nudges. This is supported through surveys being conducted in four countries to check acceptability and efficacy. The four countries are Belgium, Italy, Finland and Lithuania. The four countries each have a different focus and this covered both forestry (Finland) and agriculture (Belgium, Italy, Lithuania). Simone was able to show that there were nuances between preferences within the countries but there were similarities too. He stressed that it was important to understand what farmers believed, otherwise the effects of the nudges could be weaker.

The final speaker on the panel was Sophie Thoyer. Sophie sought to add a different dimension to the discussion through the ways that nudges can be positive, but the effects can also be limited. She did this based on a number of studies that contained nudges in an agricultural context. Within those studies, there were limited positive impacts, but the authors insisted that the benefit/cost ratio was more positive. It was also raised that it was important to know what nudges are doing. At present, there are more nudges that target system 1 decision-making (fast and reflexive decision-making) than system 2 decision-making (reflective). However, the impacts of nudges are often tested on decisions that need longer-term thinking for longer-term results. Sophie provided these examples so that the pitfalls of behavioural nudges can be understood and this can suggest what types of nudges will be supported and provide a better understanding of behaviour.

After questions had been asked, the conference had a quick break. Delegates were encouraged to reflect on what had been said and had the chance to network.

Projects

After the break, the conference had a chance to hear about the two European projects that will seek to further understand, identify, and use nudges in their work. These are two projects which have been commissioned by the European Union to consider initiatives around nudges for sustainable action for agriculture and forests. Nikos Geograntzis talked about the ForestAgriGreenNudge project and Michael Koustiaras (PEU Project Manager and Researcher at the Agricultural University of Athens, Greece) talked about the Prudent project.

The first project that was introduced was ForestAgriGreenNudge. This project will look to identify initiatives and projects which explicitly or implicitly use green nudges to promote sustainable practices. These will then be assessed, tested in the field, enriched by innovative nudges and set out in an online library for the results to be disseminated to stakeholders.

The second project that was introduced was Prudent. The project will cover similar aspects, such as the need to identify nudges and test them in the field. The outputs of this project will help contribute to the future of the CAP post-2027 and European Green Deal perspectives.

It was stressed that it was important that the two projects seek to have similarities in their definitions of what nudges are (see picture below), different types of nudges, and the language used throughout the project.

Picture 4: The definition that will be used by the ForestAgriGreenNudge project, as set out by Nikos Georgantzis

Policy Workshop 2

The second policy workshop session was the informative session. The first part informed the conference of how green nudges can support policy instruments in CAP post-2026. The work on this has already been taking place and started with a mapping exercise of the exiting policy practice gaps and challenges. The gaps and challenges present a range of opportunities to allow stakeholders to come together and leverage knowledge in the future.

As part of the information setting, an overview of the Farm Sustainability Data Network (FSDN) was shared with the conference. This was done by Petros Kokkalis (Former member of the European Parliament,. rapporteur for FSDN). The FSDN is a new EU-wide farm survey, with 80,000 representative farms contributing data. The purpose of the FSDN will be to promote sustainable agriculture and empower farmers to shape EU policy. The FSDN is expected to be a useful tool to mark data alongside introducing nudges through its benchmarking and comparison services, gently steering farm decisions.

The third part that was shared in this session was around the potential of behavioural insights. The talk was by Jesus Barreiro-Hurle (Senior Scientist at the European Commission Joint Research Centre). He spoke of the need for behavioural insights to be incorporated into agricultural policy making, and this should be reflected at all levels. Behavioural insights can take place through individual actions through individual policies, but there can also be a need for systemic thinking to be within the process.

After a morning packed with talks, panels and workshops, the conference broke for lunch.

Policy Workshop 3

After lunch, the conference went straight into the third policy workshop session. The third policy workshop session focused on learning. It started off by showing the conference delegates the results of the first experiment session and the outcome of the best-worst scaling survey on green nudges. The conference showed that there were similarities between expert perceptions on farmer perspectives and farmer perspectives. This was found in the high preference for visible nudges or the lack of preference for default options. There were also notable differences, and work will need to be done around how those differences could affect action.

After this, there was an interactive session on Mentimeter, which helped to shape upcoming Prudent policy recommendations and tools. The survey contained open questions, word clouds, and ranked answers. The outcome of the session would help support upcoming Prudent policy recommendations and tools.

Stakeholder Viewpoints

It is crucial that any future work on projects and Green Nudges incorporate the viewpoints of the whole supply chain. The conference was pleased to welcome Joe Healey, an Irish dairy and cattle farmer who used to be the President of the Irish Farmers Association, to provide a farmer union view. Through a series of stories and statistics, Joe showed that farmers understand the challenges of the future but believe it is possible to meet them. They only believe it is possible if all the supply chain links also understand the challenges and work together. Any action that is taken, by the actions that result from the conference, will need to include farmers. Farmers need to be part of the story, and Joe reminded the conference that agriculture is a key element of European trade and society. He reiterated the importance of trust and best practice across all the links of the supply chain. It was said to be key that the win-win is demonstrated.

The farm union view was followed by Mark Ramsden (ADAS), who provided an advisor’s perspective. Mark started by saying that the results of the third policy workshop surveys had demonstrated the importance of advisors in co-creating policies. However, he said that it was important that advisors are supported in their work. There is a risk, otherwise, that they can be caught between farmers and policymakers, and this could cause unhelpful decision making. There is great potential for decision making to be supported through the advisory networks that have been created and fostered by the EU, across a range of different projects. Mark showed where these networks have been created and the way in which a new platform is being created which will bring the different advice platforms together. This will help the networks and resources to continue to be supported after projects come to an end, allowing for progress to continue. The work of nudges can help support advisors in creating change, both with their clients and, it was suggested, even in nudging themselves.

Closing Remarks

Nikos Georgantzis made the closing remarks of the conference. He said that there were real causes of optimism that could be identified throughout the day. Nudges are understood by policymakers as a potential behavioural approach and this has made it a valuable and timely tool. Nudges can also cause change for large collectives. We can identify nudges and they can be complementary with other forms of incentives.

Nikos also acknowledged that there were challenges that needed to be addressed. Education will support work, but it will not necessarily change behaviour. This can also be found in the gap between stated and real behaviour. It is therefore important that farmers are engaged throughout the process and ensure that evidence of the impact on farm behaviour is identified.

Nikos closed the conference by urging people to promote the projects and understand that nudges can play their role.

Picture 5: At the end of the conference, the attendees gathered for a picture

Programe Overview 09.00-16.00

Agenda

Welcome & Introduction

Keynote lecture

What are Green Nudges, and how they contribute to Green Deal objectives

Policy workshop - Part I

Warm-up Exercise and Experimental Session

Green Nudges in Action

Examples of how nudges can be applied

Panel Discussion

Green Nudge Projects

Introducing ForestAgriGreenNudge to provide overview across WPs
Introducing PRUDENT to provide overview across WPs

Policy Workshop - Part II

PRUDENT Policy Analysis
FSDN – A benchmarking tool to improve the sustainability of agriculture across the EU
Unlocking the full potential of behavioural insights for policy – A JRC report

Policy workshop - Part III

Learn Session
Presenting findings of Part I
Discussion

Stakeholders’ view on Nudges

Farmer Union View
Using Green Nudges in EU Advisory Networks

Closing remarks

Click here to access the complete agenda, including schedules, topics, and expert speakers

Check out our amazing conference speakers by clicking here

The conference is organized in partnership with

This project has received funding from the European Union's Horizon Europe research and innovation programme under Grant Agreement No. 101134051

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Speaker Biographies

Nikos Georgantzis

Nikos Georgantzis is a Behavioral Economist and the coordinator of ForestAgriGreenNudge. He is the founder of two Experimental Economics labs in Spain (Castellón and Granada) and is currently the Founding Director of the School of Wine and Spirits Business Lab at the Burgundy School of Business in Dijon. He studied Economics at the University of Piraeus and he has an MPhil from the University of Wales (UC Swansea) and an MA and PhD from the European University Institute (Florence, Italy). His first employment was at the EU Commission in Brussels (DG IV, Competition).

Before joining the BSB in Dijon, he held the Chair in Behavioral Economics at the School of Agriculture Policy and Development (University of Reading, UK), and a Research Excellence Chair at the University of Granada, Spain. He is a Professor of Economic Theory and Experimental Economics (on leave) at the Universitat Jaume I in Spain. He has been a visiting Scholar in several European and American institutions. 

He is author of over 100 articles in scientific peer reviewed journals and has supervised 23 completed PhD theses whose authors have been employed by several prestigious institutions like the London School of Economics, Warwick, Universitat Pompeu Fabra, Innsbruck, Leicester, Bologna, etc.  He is Associate Editor of the Journal of Behavioral and Experimental Economics and Academic Editor for PLOS One and acts regularly as a referee to a large number of economics, psychology, informatics, applied mathematics and social sciences journals. He has also been a member of several external evaluation committees for UK degrees and Greek university departments.

President of the NAT Section, European Economic and Social Committee (EESC). Before that, he was a regional officer of the NGG trade union (Food and Catering Union, affiliated to the DGB) for 27 years, in charge of dairy industries and bakeries. Since 2014 he has been a member of the European Economic and Social Committee (EESC)’s Group II (Workers). From 2015 to March 2018, he was the president of the EESC’s Permanent Study Group on Sustainable Food Systems. From April 2018 to September 2020, he was the president of the EESC’s Sustainable Development Observatory. Since October 2020, Peter is the President of the NAT Section of the EESC, responsible for Agriculture, Rural Development and Environment. Peter has been the rapporteur of several EESC’s opinions related to sustainable food systems, in particular the most recent one on food speculation. He has also been the rapporteur of the EESC opinion on The sustainable economy we need.

Thierry Libaert is a leading French specialist on Organizational Communication. He has been professor of Organizational Communication at the Université catholique de Louvain (Belgium) where he chaired the Laboratory for the Analysis of Organisational Communication Systems (LASCO). He previously worked for the State industry department, for a public relations agency and as PR manager for one of France’s leading companies.

He is also scientific collaborator to the earth & Life Institute and advisor to the European Economic and Social Committee. He is the author of around thirty books

Dr. Anastasia Kannavou holds a PhD in Agricultural and Environmental Sciences and has built a diverse career in public policy, public administration, and project management. From 2019 to 2024, she served as a senior policy advisor and Head of Office at the European Parliament, where she managed key files related to the Common Agricultural Policy and the European Green Deal. In this role, she was crucial in drafting legislative amendments, leading technical negotiations, and coordinating interinstitutional dialogues, significantly advancing sustainable agriculture and environmental policies.

Before her tenure at the European Parliament, Dr. Kannavou was the Acting Director of the Managing Authority for the Greek Rural Development Program 2007-2013, where she also served as the Head of the Programming and Evaluation Unit. In this capacity, she managed a €6 billion program, ensuring it aligned with EU objectives and was effectively implemented. She also participated in negotiations for the Rural Development Regulation 2014-2020. She also worked at the Municipality of Piraeus, where she developed the city’s Blue Growth Strategy, managed the Piraeus Integrated Territorial Investment (an €80 million project), and led several EU projects, including HORIZON, UIA, Erasmus, LIFE, and AMIF. She is a Policy Advisor and Project Manager, leading policy analysis tasks in HORIZON EUROPE projects. Her expertise includes policy analysis, project management, and fostering innovation in areas such as environmental sustainability, agrifood systems, climate policy, urban and rural development, blue growth, and digital technology.”

Simone Cerroni is Associate Professor at the University of Trento, specializing in agricultural and environmental economics. His work applies behavioural science to better understand how farmers make decisions under risk and uncertainty — especially in the face of climate change.

His research team explores behavioural drivers of sustainable practices using experimental methods, including lab and field experiments and randomized control trials. Lately, their work has focused on how farmers adapt to climate change through technology adoption and tools like agricultural insurance.

Gregory Valatin co-leads the Forestry Economics Research Unit within the Climate Change Research Group at Forest Research. His research interests include Payments for Ecosystem Services, green finance and incentives for woodland creation, natural capital and ecosystem service valuation, behavioural economics and policy nudges. He was lead author of the woodlands and economics chapters of the UK National Ecosystem Assessment, and Chair of the PESFOR-W COST Action aimed at improving Europe’s capacity to use Payments for Ecosystem Services to achieve water policy objectives through incentives for planting woodlands to reduce agricultural diffuse pollution to watercourses – a topic that generated wide interest with participants from around 40 countries.

Gregory Valatin has over 30 years’ experience in environmental economics and holds degrees from Edinburgh University and the University of Siena. He has authored reports commissioned by a range of national and international bodies – including the European Commission, the European Parliament, and the European Forestry Institute. Recent work include leading a research project on the Economics of Woodland Creation and co-leading a project to develop a Woodland Water Code, with current work including co-leading a project on Validating Woodland Water Code metrics and methodologies. 

For additional information and publication links, please see Gregory Valatin – Forest Research and ResearchGate at Gregory Valatin

Emilio Gil Moya is Full Professor (accredited) of the Department of Agri-Food Engineering and Biotechnology of the Polytechnic University of Catalonia and Director of Agricultural Mechanization Unit. Professor at PhD program in agriculture and forestry at the University of Turin, in Italy. Project Coordinator of the INNOSETA project that is part of the European Horizon 2020 R&D program. He has been advisor to different national and international research bodies and institutes, as well as to the Ministry of Agriculture in the implementation of Sustainable Use of Pesticides, and author of the Manual of Inspections of application equipment. Academic member of the Royal European Academy of Doctors. He is the first agricultural engineer in Europe to enter this academic institution.

Emilio Gil has also been a professor at Cornell University, in the United States, and is author of more than 50 scientific articles in international journals and more than 200 technical and popular articles, as well as different books in the field of engineering agri-food. He is an editor and expert reviewer of scientific journals in the sector and has given numerous international conferences. Member of different organizations in the field of agri-food engineering, the researcher has received different awards, such as the Wine Research Award Tecnovid (Zaragoza) in 2002, the 2002 award from the Centro y Canarias Agronomists Association and the award for the best doctoral thesis (accesit) Fertiberia in 2004. President of the international Award of FIMA and president of AESAVE (Asociación Española de Sanidad Vegetal).He has been director of the Aragon Government office in Brussels (2016) and member of the expert group “Ejea advances” for the management of the COVID-19 crisis in Ejea de los Caballeros (Zaragoza).

Professor Gil has given more than 60 invited lectures in all the countries of the EU and most of the countries of the American continent. He is also the author of the books Zarpazos en el Alma (Ed. Los libros del Gato Negro, 2017), Banda de música de Rivas – Conmemoración de un siglo y cuarto de andanzas musicales (Ed. DPZ, 2008), Historia del socialismo y sindicalismo en Rivas (Ed. DPZ, 2010) i Días de Campo (2019).

Sophie Thoyer is a senior researcher at the French National Research Institute for Agriculture, Food and the Environment (INRAE) and is Deputy Scientific Director for Agriculture at INRAE. She has led and contributed to numerous national and international research projects focusing on the design of Common Agricultural Policy (CAP) measures, particularly those related to environmental protection and support for small farms. Additionally, she has contributed to various expert reports on the CAP and on experimental approaches to evaluate CAP measures. She has n published extensively in the field of behavioural and experimental economics applied to the agricultural sector. 

Dr. Thoyer co-founded the European Research Network on Economic Experiments for the Common Agricultural Policy (REECAP). She also co-manages the CAPeye website, which offers information, analyses, and summaries on various aspects of CAP reforms for students, academics, and stakeholders (in French)

Michael Koutsiaras is an Agricultural Engineer (MSc) and a Landscape Architect (MLA). With extensive experience in managing EU-funded projects, his main interest lies in sustainable agriculture, rural-urban development and green, resilient cities. For the past 7 years, he is a project manager for the Smart Farming Technology Group of the Agricultural University of Athens, being involved in several EU-funded projects, and he is the project manager of PRUDENT HE project.

Petros Kokkalis has been actively involved in public service for the past 25 years, developing social innovation focused on human and sustainable development.

In 2019 he was elected MEP with the Progressive Alliance – Syriza ticket, representing Kosmos: an association seeking to put the SDGs in the heart of the European policymaking, and aiming at the empowerment and engagement of civil society and all stakeholders to take bottom-up action for implementing the European Green Deal and the SDGs.

He is a member of the Committee on the Environment, Public Health and Food Safety (ENVI) and a substitute member of the Committee on Budgets (BUDG), the Committee on Agriculture and Rural Development (AGRI), and the Committee on Fisheries (PECH). In the Intergroup on Climate Change, Biodiversity and Sustainable Development he is the co-chair of the SDGs Working Group.

He studied Modern History at the University of Hampshire, and earned his master’s degree in public administration at Harvard Kennedy School of Government. 

He was co-founder and secretary of the non-governmental environmental Organization Earth (2009 – 2021) whose work on environmental awareness and education for sustainable development has been awarded by the International Union for the Protection of the Environment (IUCN).

He was elected and served as the Vice-Mayor responsible for economic development and climate change in the municipality of Piraeus (2014 – 2019), where he promoted sustainable entrepreneurship and support of start-ups in the maritime economy.

The European Commission has acknowledged its work, awarding the Blue Growth Piraeus initiative at the European Entrepreneurship Promotion Competition 2018. 

During his term of office he led the humanitarian support during the Refugee Crisis in the period 2015-2016 and served as the President of the Municipal Council for Refugees.

Jesus Barreiro-Hurle is senior scientist at the economics of food systems unit of the Joint Research Centre, leading the team on behavioural insights to promote sustainability across food chain actors. More than 25 years’ experience in economic analysis of farmer and consumer behaviour; agricultural policy and economics of plant health. Recently he has advocated for the inclusion of economic experiments in the CAP evaluation toolbox, developed a framework to incorporate behavioural factors into the analysis of farmer adoption of sustainable practices and explored the impacts of the CAP’s new green architecture on farmers willingness to voluntary contribute to the environment. Board member of the Research Network on Economic Experiments for the Common Agricultural Policy and area editor for  “Farmer Behaviour, Agricultural Policy, Experimental Methods” of the Q-Open journal. He contributes to the PRUDENT project’s objectives of better understanding green nudging interventions that have been used to promote more sustainable farming and forestry systems (WP1) and designing methodologies for planning, managing and evaluating the implementation of green nudging practices.

Joe Healy is a dairy and cattle farmer from Athenry, Co. Galway, and is a former president of both Macra na Feirme, from 1995 to 1997, and more recently the Irish Farmers’ Association (IFA) from 2016 to 2020.

He also served as the first vice-president of Copa, the EU farming organisation.

Mark is an agro-ecologist and entomologist, working at ADAS in the UK since 2014. He has a background in applied biology, and a PhD in invertebrate pest management. Mark’s main areas of expertise are in farm-research network management, IPM decision support, plant-insect interactions and invertebrate pest management. Mark coordinates the IPM Decisions initiative, maintaining the EU funded IPM Decisions platform [https://platform.ipmdecisions.net/], and leads the UK IPM Network.