Green Nudges in Agriculture & Forestry Conference 2025
The first Green Nudges in Agriculture and Forestry Conference will take place on May 21, 2025, at the European Economic and Social Committee (EESC) in Brussels, Belgium. Join us for this groundbreaking event dedicated to promoting innovative, behaviorally-informed approaches to enhance sustainability within the agricultural and forestry sectors.
The conference will bring together policymakers, researchers, industry leaders, and stakeholders to explore how Green Nudges can effectively support the objectives of the European Green Deal and the upcoming Common Agricultural Policy (CAP27). Participants will delve into practical applications of behavioral insights aimed at fostering sustainable practices across Europe’s agriculture and forestry sectors.
The conference will feature the introduction of pioneering initiatives such as ForestAgriGreen Nudge and PRUDENT, designed to address the unique challenges and opportunities within both forestry and agriculture. Attendees will gain valuable insights, network with experts, and contribute to building a collaborative platform for promoting Green Nudges as a tool for sustainable transformation.
Whether you are a policymaker, researcher, project developer, farmer, forester, or simply passionate about sustainability, this conference offers a unique opportunity to collaborate, learn, and inspire meaningful change.
Mark your calendars and be part of this essential conversation about the future of sustainable agriculture and forestry in Europe!
Programe Overview 09.00-16.00
Welcome & Introduction
Nudges, what are they good for?
Nikos Georgantzis
Prof. Experimental Economics
Burgundy School of Business – Dijon, France
Peter Schmidt
President of the NAT Section, European Economic and Social Committee
Keynote lecture
What are Green Nudges, and how they contribute to Green Deal objectives
Thierry Lambert
EESC Rapporteur on ’applying nudge thinking to EU policies’
Policy workshop - Part I
Warm-up exercise
Simone Cerroni
Associate Professor of Agricultural and Environmental Economics at the University of Trento, Italy
Anastasia Kannavou
Senior Policy Advisor, expert in Agricultural & Environmental Policy, Green & Digital, Greece
Green Nudges in Action
Examples from forestry and agriculture
Moderator Alun Jones
Head of Projects, CIHEAM Zaragoza
Simone Cerroni
Associate Professor of Agricultural and Environmental Economics at the University of Trento, Italy
Green Nudge Projects
ForestAgriGreenNudge
PRUDENT
Nikos Georgantzis
Prof. Experimental Economics
Burgundy School of Business – Dijon, France
Michael G. Koutsiaras
EU Project Manager and Researcher at the Agricultural University of Athens, Greece
Policy Workshop - Part II
Green Nudge Policy workshop
Anastasia Kannavou
Senior Policy Advisor, expert in Agricultural & Environmental Policy, Green & Digital, Greece
Stakeholders’ view on Nudges
Advisers’ and farmer’s view
Moderator Dr Mark Ramsden
Head of Arable Entomology, RSK ADAS Ltd
Closing remarks
Nudges, what have we learned and how can they be useful in the future?
Nikos Georgantzis
Prof. Experimental Economics
Burgundy School of Business – Dijon, France
Click here to access the complete agenda, including schedules, topics, and expert speakers.
Pre-registration Form
Pre-registration available now for ensuring your place in the Conference
The conference is organized in partnership with
This project has received funding from the European Union's Horizon Europe research and innovation programme under Grant Agreement No. 101134051
